Free Website Conversion Audit

Get a 0-100 conversion score with actionable recommendations for your website.

Answer 10 questions about your website

1. How many CTAs are above the fold?

2. Is your main CTA high-contrast against the background?

3. Does your hero section have a clear value proposition?

4. How many form fields in your primary form?

5. Does your page load in under 3 seconds?

6. Is your page mobile-responsive?

7. Do you have social proof visible (testimonials, logos, reviews)?

8. Do you have a clear heading hierarchy (H1 → H2 → H3)?

9. Is there a FAQ section?

10. Do you have schema.org markup?

How to Use the Website Conversion Audit

Answer 10 questions about your website's design, content, and technical setup. Each question evaluates a key conversion factor — from CTA placement to page speed to structured data. Once you've answered all 10 questions, click "Run Audit" to get your conversion score (0-100) with a color-coded rating. Green (70+) means your site follows most best practices, yellow (40-69) means there's room to improve, and red (below 40) means critical issues need attention. Review the per-question breakdown to see exactly where you're losing points. Each failed or partial item includes a specific recommendation you can act on immediately. Use the "Share Results" button to save or share your audit URL with your team.

What Is a Website Conversion Audit?

A website conversion audit evaluates how well your site is set up to turn visitors into customers, subscribers, or leads. It looks at the key factors that influence whether someone takes action or bounces. This audit checks 10 critical conversion factors: CTA visibility and contrast, value proposition clarity, form friction, page speed, mobile responsiveness, social proof, content hierarchy, FAQ presence, and structured data markup. Unlike automated crawlers, this self-assessment audit lets you evaluate qualitative factors that tools can't measure — like whether your value proposition is truly clear or whether your CTA stands out visually. The result is a prioritized list of improvements ranked by impact on conversions.

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Frequently Asked Questions

What score should I aim for?▾

Aim for 70+ as a baseline. Sites scoring 80-100 are following most conversion best practices. A score below 40 means there are critical issues that are likely costing you conversions every day.

How accurate is this audit?▾

This audit covers the most impactful conversion factors based on industry research. It's a self-assessment, so accuracy depends on honest answers. For a data-driven view of how visitors actually behave on your site, pair this with analytics tracking.

How often should I run a conversion audit?▾

Run an audit after every major website redesign, landing page launch, or quarterly review. Conversion factors change as you update content, add features, or change your target audience.

Which items should I fix first?▾

Start with items scored 0 (red). The highest-impact fixes are usually CTA visibility, value proposition clarity, and page speed. These three alone can significantly improve your conversion rate.

Can I share my audit results with my team?▾

Yes. Click the "Share Results" button after running the audit. It copies a URL with your answers encoded in the link. Anyone who opens it will see the same results and recommendations.

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