Free Bounce Rate Calculator

Calculate your bounce rate and see how it compares to industry averages.

Visits where the user left after viewing only one page

Total number of visits in the same period

Bounce Rate by Industry

IndustryLowAverageHigh
Ecommerce20%35%55%
SaaS / Software25%40%60%
B2B25%45%65%
Blog / Content60%75%90%
Landing Page60%70%90%
Real Estate30%45%65%
Healthcare30%50%70%
Travel30%45%65%

How to Use the Bounce Rate Calculator

Enter your single-page sessions (visits where the user left after viewing only one page) and your total sessions for the same time period. The calculator gives you your bounce rate with a rating and industry comparison. You can find these numbers in your analytics tool. In Google Analytics 4, look at the "Bounce rate" metric in the Pages report, or calculate it from "Engaged sessions" (engagement rate = 1 - bounce rate). The calculator also shows your engagement rate — the percentage of visitors who viewed more than one page — which is the inverse metric GA4 now emphasizes.

What Is Bounce Rate?

Bounce rate is the percentage of visitors who leave your website after viewing only one page, without clicking anything or navigating further. A "bounce" means the user arrived, saw one page, and left. It's calculated as: (Single-page sessions / Total sessions) x 100. A high bounce rate isn't always bad. Blog posts and landing pages naturally have higher bounce rates because visitors often find what they need on one page. But for ecommerce product pages or multi-step funnels, a high bounce rate signals a problem — visitors aren't engaging with your site. Google Analytics 4 shifted focus from bounce rate to "engagement rate" (sessions lasting 10+ seconds, with 2+ page views, or a conversion). Both metrics tell you how well your content holds attention.

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Frequently Asked Questions

What is a good bounce rate?

It depends on the page type. Landing pages and blog posts typically see 60-80% bounce rates, which is normal. Ecommerce sites aim for 20-40%. SaaS websites average 30-50%. Context matters more than the raw number.

Is a high bounce rate bad for SEO?

Google has stated that bounce rate is not a direct ranking factor. However, if users consistently bounce back to search results (pogo-sticking), it can signal to Google that your page didn't satisfy the query.

How do I reduce my bounce rate?

Improve page load speed (under 3 seconds), make content match the search intent, add clear internal links and CTAs, ensure mobile responsiveness, and use engaging above-the-fold content. A/B test one change at a time.

What's the difference between bounce rate and exit rate?

Bounce rate measures visitors who leave after viewing only one page. Exit rate measures the percentage of visitors who leave from a specific page, regardless of how many pages they viewed before. Every bounce is an exit, but not every exit is a bounce.

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