Free Bounce Rate Calculator
Calculate your bounce rate and see how it compares to industry averages.
Visits where the user left after viewing only one page
Total number of visits in the same period
Bounce Rate by Industry
| Industry | Low | Average | High |
|---|---|---|---|
| Ecommerce | 20% | 35% | 55% |
| SaaS / Software | 25% | 40% | 60% |
| B2B | 25% | 45% | 65% |
| Blog / Content | 60% | 75% | 90% |
| Landing Page | 60% | 70% | 90% |
| Real Estate | 30% | 45% | 65% |
| Healthcare | 30% | 50% | 70% |
| Travel | 30% | 45% | 65% |
How to Use the Bounce Rate Calculator
What Is Bounce Rate?
High bounce rate? EasyFunnel shows exactly where visitors leave.
Start FreeFrequently Asked Questions
What is a good bounce rate?▾
It depends on the page type. Landing pages and blog posts typically see 60-80% bounce rates, which is normal. Ecommerce sites aim for 20-40%. SaaS websites average 30-50%. Context matters more than the raw number.
Is a high bounce rate bad for SEO?▾
Google has stated that bounce rate is not a direct ranking factor. However, if users consistently bounce back to search results (pogo-sticking), it can signal to Google that your page didn't satisfy the query.
How do I reduce my bounce rate?▾
Improve page load speed (under 3 seconds), make content match the search intent, add clear internal links and CTAs, ensure mobile responsiveness, and use engaging above-the-fold content. A/B test one change at a time.
What's the difference between bounce rate and exit rate?▾
Bounce rate measures visitors who leave after viewing only one page. Exit rate measures the percentage of visitors who leave from a specific page, regardless of how many pages they viewed before. Every bounce is an exit, but not every exit is a bounce.
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