Free UTM Builder

Generate UTM-tagged URLs to track campaign performance in any analytics tool.

Quick fill

How to Use the UTM Builder

Enter your landing page URL, then fill in the campaign parameters. The tool generates a properly formatted URL with UTM tags that any analytics platform can read. Source is where the traffic comes from (google, facebook, newsletter). Medium is the marketing channel (cpc, email, social). Campaign is your campaign name (spring_sale, product_launch). Term and Content are optional — use them to track specific keywords or ad variations. Use the quick-fill presets to auto-populate common source/medium combinations for Google Ads, Facebook, email, and more.

What Are UTM Parameters?

UTM (Urchin Tracking Module) parameters are tags you add to URLs so analytics tools can identify where traffic comes from. When someone clicks a UTM-tagged link, the parameters are sent to your analytics platform, letting you see exactly which campaigns drive visits, signups, and sales. Google Analytics, EasyFunnel, Mixpanel, and virtually every analytics tool support UTM parameters. They're the standard for campaign attribution. The five UTM parameters are: utm_source (traffic origin), utm_medium (marketing channel), utm_campaign (campaign name), utm_term (paid keywords), and utm_content (ad variant).

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Related guides

Frequently Asked Questions

Are UTM parameters case-sensitive?+

Yes. Most analytics tools treat "Facebook" and "facebook" as different sources. Stick to lowercase for consistency.

Do UTM parameters affect SEO?+

No. Search engines ignore UTM parameters. However, you should use canonical tags on your landing pages to prevent duplicate content issues if both the tagged and untagged URLs get indexed.

Which UTM parameters are required?+

Technically none are required for the URL to work, but source, medium, and campaign are the minimum you should always include for meaningful analytics data.

Can I use UTM parameters on internal links?+

You can, but it's generally not recommended. Internal UTM tags overwrite the original source attribution in most analytics tools, making it harder to know how visitors originally found your site.

How long can a UTM-tagged URL be?+

There's no official limit, but keep URLs under 2,000 characters for maximum browser compatibility. Long URLs also look messy when shared, so use a URL shortener for social media.

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